SEO From the Dark Side

What’s this post about? How to unethically and immorally incentivise CPA offers and Clickbank products to increase conversion rates. However, for this post, I’ll just cover Clickbank products but the concept is exactly the same for CPA offers.

Unfortunately, the conversion rate for many CB products is pretty lousy, especially older products, so we have no choice but to offer an incentive to generate more sales which means more profit. There are few ways to do this, but I’ll just concentrate on one method in this post.

First, let’s consider the technical details – and obviously we need to cover our footprints because Clickbank won’t be too happy about what we are doing, so we’ll be using CPA Redirector.

Our site visitors will see the following in their browser.

What we are doing is pretty simple. We have split the browser using frames, with the incentive at the top and the CB landing page at the bottom. Here’s the HTML code to achieve this:

<frameset rows=’200,*’ frameborder=’0′ border=’0′ framespacing=’0′>
<frame src=’incentivepage.html’  scrolling=’no’ noresize>
<frame src=’http://mycbblog.com/some-post/?mn=xxxx’   scrolling=’yes’ >
</frameset>

So, we add the incentive-page HTML to ‘incentivepage.html’ and ‘http://mycbblog.com/some-post/?mn=xxxx’ is a link to a blog page with CPA Redirector installed. We are, in effect, ‘pulling’ the CB landing page through an intermediate blog (the one with CPA Redirector installed) and displaying it. To understand this better, just spend a few hours experimenting with frames and the CPA Redirector plugin – it’s well worth it.

Now, what kind of incentives can we offer to increase the conversion rates? This is where your imagination comes in, although it’s really about experimenting, testing and refining. But, literally, we can be completely immoral and unethical. To see what I mean, here’s some examples (these will be removed in 24 hours for obvious reasons).